While each post should be good on its own, ideally you should create a cohesive theme to keep your audience engaged. It's important to note that we mean the term "topic" in a broad sense, as it relates to everything from hashtags and captions to Stories and photos. You should create a consistent tone of voice and a Bulk SMS Service unified flow aesthetic. Ultimately, the more specific and consistent you are with your posts, the more likely you are to attract your most authentic audience 3. Engage with your audience Engaging with your audience helps your followers feel valued and therefore more connected to your business. There are many ways to engage with your audience. You can respond to comments on your posts, participate in comment threads, run contests or giveaways, use the Instagram Stories poll feature, or share with your followers on Stories, especially if they post something related to your company. Consider influencer marketing.
As a consumer you've probably seen the recent influx of influencer marketers on Instagram and for good reason. By harnessing the power of an influencer, who is already authentically connected with their audience and seen as a trusted source of information, you are able to spread brand awareness and drive sales. Implement an advertising campaign on Instagram There are two reasons why you can use Instagram ads – to spread brand awareness or to increase sales. It is critical to focus on one goal when creating an effective advertising campaign. An Instagram ad aimed at selling a product will look very different from an ad aimed at attracting followers. To implement an effective campaign, it is important to decide what you hope to achieve before you start creating it.